Released on = December 12, 2006, 10:42 am

Press Release Author = Alberto Losada -Ocio Dinamico

Industry = Entertainment

Press Release Summary = Innovation and creativity is now starting to play a crucial
role in the Leisure industry, as reaction of the changes in demographic indicators
and new trends in the consumer´s decision making criteria. This opens up an
important chance for specialised consultancy companies, a growing market.

Press Release Body = With a population of 44 million, Spain receives yearly 55
million tourists. In year 2005, this was about 10% of the internal gross revenue,
and experts forecast for year 2010 a growth to 75 million visitors and a 16%
revenue.

In the world´s 3rd most visited country, just after France and the U.S., there are
over 328.000 cafeterias and restaurants - one per each 134 inhabitants-. Therefore
it is an important market when the related industries like hotelry, food & beverage
and tourism in Spain have a promising way ahead to reach weight-equivalent standards
of quality management and regular training programs.

To attend the different needs, Ocio Dinamico Consulting Group teams up a group of
professionals from the Leisure, Food & Beverage, Tourism, Entertainment, Events &
Shows, Marketing and Management industries. These different approaches make it
possible for the clients to get a competitive edge through innovation and better
management systems.

Technology plays a fundamental role in today´s Leisure habits: in Spain,
Nielsen/NetRatings reports that the number of persons visiting this kind of
informative web sites is growing this year at a 28,2 % compared to 2005, totalling
11 million - 1 out of 4 Spaniards-.

As every business has its own features and war stories, there is not a "Use-for-all
Manual" to be put into practice, but an extremely customized analysis of the
situation. Maybe one company is in need of management systems, or client
identification, marketing approach or even urges a total reengineering. Whatever
needs to be done, will be done with sound expertise, human approach and
revenue-oriented strategy.

The steady growth of the European Union makes it possible to find surprising allies
and suppliers.
The small and medium companies are particularly shy in this sense, and therefore
Ocio Dinamico Consulting Group encourages the international relations.

Ocio Dinamico Consulting Group, a brand that has just started operations in Spain,
belongs to the company Ocio Dinamico SL. This company also owns the brand Fun Time
in Spain, specialised in short but fun immersions in the Spanish language.


Web Site = http://www.ociodinamico.es

Contact Details = Alberto Losada / Antonio Blanco
prensa@ociodinamico.es
Phone (+34) 91 603 05 02
Fax (+34) 915 634 046
Postal Address:
CL Castello 109
28006 Madrid
spain